“It takes 20 years to build a reputation, and five minutes to lose it.”—Warren Buffet

Every organization, no matter the size or type, relies on its reputation to grow its business, attract and maintain talent, and preserve its license to operate. In today’s information economy, there are no shortcuts to building your reputation. It takes real-time insights, world-class planning, as well as compelling and credible storytelling.

4C exists to help companies navigate the choppy waters of reputation management with the skills, knowledge and experience to help you succeed.

REPUTATION PLANNING
AND EXECUTion

Experience has taught us that “benefit of the doubt” is, at best, an outdated expectation for leading corporations. You need to earn the trust of stakeholders. We bring a wealth of experience to help companies build reputation initiatives and campaigns from the ground up. We partner with the industry’s leading research and insights firms, creatives and more to support our clients’ reputation objectives.

What we offer

– Opinion research & measurement
– Strategy and plan development
– Brand positioning, narrative and messaging
– Executive visibility
– Creative content development – film, infographic, data visualization, thought-leadership – frameworks

EXECUTIVE COMMUNICATIONS

As an organization’s ultimate brand ambassadors, today C-suite executives are required to deliver a coherent, compelling and consistent narrative to internal and external stakeholders. Drawing on our experience as journalists, business writers and strategists, we work with executives to craft authentic and resonant messages that are free from corporate jargon and cliché.

What we offer

– Speechwriting and presentation development
– Op-ed strategy and writing
– Narrative, positioning and messaging
– C-suite visibility

FINANCIAL COMMUNICATIONS

Companies need clear-eyed and well-articulated financial communications to manage the increased scrutiny of activists, investors and other stakeholders. In a world where information flows among stakeholders in real-time, strategic communications is key.

What we offer

– Speechwriting and presentation development
– IPO positioning, narrative and writing
– Earnings messaging and investor communications
– Annual report content development

CORPORATE MESSAGING,
POSITIONING AND reputation STORYTELLING

The engine room of corporate communications and public affairs is powered by consistent messaging, positioning and narrative. Understanding your audiences, what moves the needle and what can credibly be claimed can anchor an organization’s storytelling across stakeholders, channels and content types.

What we offer

– Communications planning and strategy
– Multi-audience key message, positioning and narrative development
– Storytelling asset creation
– Immersive experiences

4C exists to help companies navigate the choppy waters of reputation management with the skills, knowledge and experience to help you succeed.

REPUTATION PLANNING AND EXECUTion

EXECUTIVE COMMUNICATIONS

FINANCIAL COMMUNICATIONS

Companies need clear-eyed and well-articulated financial communications to manage the increased scrutiny of activists, investors and other stakeholders. In a world where information flows among stakeholders in real-time, strategic communications is key.

CORPORATE MESSAGING,POSITIONING AND reputation STORYTELLING

REPUTATION PLANNING
AND EXECUTion

CORPORATE MESSAGING,
POSITIONING AND reputation STORYTELLING