4C Website

4C is a strategic storytelling consultancy that helps organizations find and articulate their unique value.

In today’s increasingly interconnected world, trust is critical to unlocking value in every business. We believe organizations must embody the values they espouse. When there is dissonance between how a business operates and the message it communicates, there is often irreparable reputational harm done. Gaining and maintaining the trust of internal and stakeholders is built on substantive and sustained strategic communications.

4C was established to help organizations of all types and size discover and articulate their intrinsic value to their most important stakeholders. We work alongside in-house communications and public affairs leaders at some of the world’s leading organizations to build trust that advances their business goals. We are passionate about the power of compelling and creative storytelling to move hearts and minds.

THE FOUR C'S OF
STRATEGIC STORYTELLING

Why 4C? Because we believe the best reputation communications are grounded in four elements:

Credible

Must be authentic and reflect the reality of your brand

Consistent

Must synthesize your brand positioning and corporate narrative

Contextual

Must be grounded in your business and communications strategy

Compelling

Must move the hearts and minds of your key audiences

GUIDING PRINCIPLES

Experience matters.

We’ve spent most of our careers on the client side. We know what it takes to sell in and implement programs and initiatives.

It’s always personal.

Clients deserve our full attention and they get it.

Play the long-game.

We believe that exceptional work builds lasting client partnerships with organizations that place a premium on reputation.

Be part of the team.

We work collaboratively with in-house teams as well as clients’ existing advertising, marketing and public relations agencies.

Everyone has a story worth telling.